Traffic is essential to the health of your online business.
You may have the best products or offer amazing services, but if no one knows about them, then it doesn’t really matter how awesome your stuff is.
In order to get the word out, you need traffic and a lot of it.
You may be surprised to learn this but there are several different types of traffic.
The first type of traffic is known as organic traffic. This is traffic you get when someone searches for a keyword and clicks on your website. The traffic came to you simply because you had quality content that a search engine indexed.
The second type of web traffic is paid traffic. This is typically traffic from advertisements like Google AdWords or Yahoo’s Gemini. Paid traffic can be very effective but it can also be costly if you don’t carefully track your results and adjust your ads when necessary.
Direct traffic is traffic you receive when someone types in your URL or clicks on an old bookmark in their browser. When you see direct traffic, it typically means the user visited your site for a specific reason.
For example, a visitor may have typed your URL in because they were looking for an old article written by you or wanted to double-check the stats you cited on your blog.
Referral traffic is the result of another website referring their visitor to you. If you were a guest blogger on someone else’s site, they probably added a link back to your site. So, the user who clicks through to your site will show up as ‘referral traffic’ in your analytics or stats program.
Getting referral traffic can be beneficial, especially if the site owner who linked to you is reputable and trusted by their visitors. As a result, these new visitors will be more likely to trust you and make a purchase.
Some web traffic is the result of social media. This is called social traffic. It happens when a follower or fan clicks over to your website after following you on Instagram or liking your Facebook page.
One of the advantages of social traffic is that these users usually know and trust your brand already. That means they’re more engaged with your content and likely to sign up for your mailing list or buy your products.
Now that you understand how to get traffic to your website, it’s time to look at ways you can improve that traffic.
Start by studying your stats. Are you getting the most traffic from referrals or socials? This can be a sign that all of your time spent networking is resulting in traffic growth.
Pay attention to the types of traffic that drive visitor actions.
For example, you may notice that over half your referral traffic is signing up for your mailing list. You might see that your organic visitors are the ones who share your site on social media while paid traffic is more likely to buy your products.
Use this information about your traffic to grow your business.
If you’re looking to grow your mailing list from five thousand leads to ten thousand, then you’d want to focus on your referral traffic since a large percentage of your visitors become subscribers.
It’s not enough to hope for more traffic. You need to create an action plan and follow through with it.
Before you do that, you have to know what your goal is and how it will benefit your business.
Here are a few goal ideas that you may way want to incorporate in your plan.
With a concrete goal in mind, it’s easier to plan for new traffic.
If your goal is to increase organic traffic, you may plan to publish more blog posts and make sure you’ve optimized your website. If your goal is to attract new leads, you’ll want to focus on creating opt-in offers that delight your subscribers and motivate them to take action.
But don’t just stick to text blog posts and stale short reports.
Mix up the types of content that you offer. Instead of doing a text-only blog post series, create videos, too. You can host your videos on YouTube and in the description, link back to your website.
You can also post images on social sites like Instagram and Pinterest. Then link to your website in the caption area. This can boost your social traffic and help even more people discover your amazing brand.
Another way to drive traffic to your site is to use search engine optimization (SEO).
When you follow the best SEO practices, search engines like Google and Bing are more likely to promote your website in their search results.
But don’t feel overwhelmed at the thought of making your website SEO friendly. You can do simple things to improve your search engine ranking. Some of these activities include making sure your website is mobile-friendly, personalizing your content, and optimizing your images and videos.
You’ll also want to create advertising content that drives users back to your website. For best results, you’ll need to use a mix of advertisements. Half of your advertising budget should go to ads that are purchased through search engines like Google or Bing.
The other half of your advertising money should go toward social ads. One of the advantages of social ads is that it makes it easy for you to retarget users.
For example, a visitor to your website browses your products but leaves before making a purchase. He logs into Facebook the next day and spots an advertisement for your product. Now that he’s had some time to consider the purchase, he clicks through and buys the item.
That’s why it’s important that you use social media advertising as part of your web traffic strategy.
You can have the best strategies and create amazing action plans to generate more web traffic.
However, if you don’t track your results, all of your hard work is meaningless because you don’t know what worked. Unless you know what worked, you can’t use the tactic to repeat future successes.
You need to know what information visitors search for, what devices they use, and what sent them to your site. This is information you can only find by using a metrics program.
One way to track your visitors and their behavior on your site is Google Analytics. Using this site allows you to see where your traffic came from, what visitors clicked, and when they left your website.
You can even generate monthly reports and export them.
This will help you track the growth of your website and brand over the course of several months. You’ll also be able to see what content your site visitors are ignoring and what content they love. Then you can serve up more of what your customers want.
Experiment with different types of web traffic and chart your results. Focus on what your visitors want and how you can provide a great user experience.
This information along with this month’s tools will help you get the traffic you need for successful online business.
Our goal every month is to make things simpler for you…to make quicker work of getting you the traffic you need to get more exposure in your online business! With that in mind, let’s look at this month’s tools.
The Blogging Checklist will show you the simple tweaks you can make to your blog to get more traffic easily.
The Blogging Planner will guide you through the important questions you need to know to effectively get more traffic to your blog.
The Email Marketing Checklist will show you the steps to take to leverage your email list to send traffic back to your blog/website.
The Email Marketing Planner will help you plan out your next steps for using your blog and email marketing to get more traffic.
The Facebook Ads Checklist will help you stay on the right track as you create your ads.
The Facebook Ads Tracking Spreadsheet will help you record all of the pertinent information to ensure you know what is working in your ads and what you need to change.
The Facebook Checklist will show you the necessary steps to take to drive traffic to your website while giving you the biggest return on your time.
The Facebook Planner will help you create an action plan to drive traffic to your site using Facebook.
The Facebook Live Checklist will help get started broadcasting live to connect with your followers and grow your platform.
The Facebook Live Planner will guide you through creating a strategy for using Facebook Live to build your audience.
The Google Adwords Checklist will show you everything you need to consider before you begin advertising using Google Adwords.
The Google Adwords Tracking Spreadsheet will be the place to keep track of your different Adwords campaigns along with the performance data so you can analyze and change things as needed.
The LinkedIn Checklist will give you the tips you need to use LinkedIn to drive traffic back to your site.
The LinkedIn Planner will help you build a LinkedIn profile and strategy that will help you grow your audience.
The Pinterest Checklist will give you some great tips on using this search engine to its fullest potential to drive consumers back to your website.
The Pinterest Planner will help you build your brand and presence using Pinterest.
The SEO Checklist will help you create a regular stream of traffic flowing to your website using search engine optimization.
The SEO Spreadsheet will help you track your results as you implement different search engine optimization strategies in your business.
The Twitter Checklist will help you stand out from the crowd on Twitter and send targeted traffic to your website.
The Twitter Planner will help you strategize on how to best use Twitter based on your audience.
The Video Marketing Checklist will help ensure that you have all the most important elements in place in your videos in order to drive the most traffic.
The Video Marketing Planner will help you document a strategy for your videos so you have a solid plan in place.
The YouTube Live Checklist will give you many suggestions on how to use YouTube Live to meet your traffic goals.
The YouTube Live Planner will help you get a plan in place for using the popular YouTube Live feature.
As you can see, all of the templates included in the Essential Traffic Checklists and Planners bundle will give you all the information you need to get out there and start generating traffic to build your online business.