Outsourcing can be helpful for business owners of every level.
You can assign a task to someone else and have it done for you.
After the job is completed to your satisfaction, you simply pay the person you hired and the work is yours to keep.
The biggest benefit of outsourcing is that it removes unpleasant tasks from your to-do list.
For example, you may not enjoy keeping track of your business’s financial records.
You could outsource this job to a bookkeeper. Every month, you would email your receipts to her. Then your bookkeeper will tally everything up and tell you how much you earned in profits.
Take a look at your to-do list right now.
Look for the items that need to be done but you don’t enjoy completing.
Now, consider whether these tasks have to be done by you or if they be handled by someone else.
Another benefit of outsourcing is that it can save you a lot of money. Maybe your strength isn’t in graphic design. You spend hours each week, trying to create images for your blog and social media accounts.
You don’t like having to spend that much time and you don’t particularly like the look of the graphics you make. But you keep doing it because you think you’re saving money.
The problem is if it takes you 3 hours to make a graphic and you get paid an hourly rate of $75, then you essentially paid $225 for that image. Now, if you outsourced the project and paid a professional designer $97, then you’ve actually made a profit of $128.
Outsourcing also gives you the gift of focus.
When you try to handle everything yourself, you end up wearing many hats.
Handling all of these different tasks can leave you hopping from one crisis to the next.
You’re so busy tending to your business that you can’t afford to grow it. But with smart outsourcing, you can reclaim your focus and get back to developing your business.
When you outsource, you also relieve stress and let go of frustration.
For example, you’ve spent a week freaking out over your sales page.
You’ve tried repeatedly to create the copy you need but nothing sounds right to you. The product launch is getting closer and you’re beginning to feel overwhelmed.
Rather than continue to struggle with this task, give it to someone else. Hire a copywriter you’ve always wanted to work with. Reach out to a fellow business owner who has excellent sales copy and ask for an introduction to their copywriter.
Then sit back and enjoy the feeling of your anxiety melting away.
Maybe you’ve hired someone to handle some of your workload and it didn’t go the way you’d hoped. Or you’ve heard horror stories from other business owners.
Now, you’re hesitant to try outsourcing.
But many issues with outsourcing can be traced back to the beginning of the project. There are a few key areas you need to be clear about if you want to get the most value for your time and money.
You might hire a freelancer and say, “I want a website.” The problem is your request is vague.
If your freelancer is unethical, he or she might try to create a one-page website with a simple graphic and call it done.
The way to avoid this situation is to think long and hard about what you want from this project. You could say, “I want a website designed using WordPress that has five pages including one with a contact form.” This makes it easy for your web designer to complete the project.
If you need a website ready to go live in two months, then ask your designer to have it ready for you in six weeks. Without a deadline, your project won’t be prioritized and your designer will get around to it… eventually.
You could hire a cheap web designer. He does the work and you like the site.
There’s just one problem, you want the fonts changed or the colors tweaked. So you ask your designer to do this and he quotes you a huge amount of money.
You’re left wondering what just happened. An unethical or bad designer will do the work you need for cheap until you ask for changes. Suddenly, your designer is very expensive and you feel like you’ve been taken advantage of.
Always ask about the cost of revisions when you’re thinking of outsourcing a project. Most freelancers include 1 or 2 rounds of edits for free. Then after that they’ll charge you an hourly rate. Make sure to get that rate in writing so you can refer back to it later if needed.
Be sure to create or have your freelancer submit an estimated timeline.
This can be especially helpful when projects are long-term. For example, you want your website store containing 200+ products switched to a different shopping cart.
When creating the timeline, be sure to cover what’s needed by both parties. So, you might have a note that in week two, you need to submit the updated product pictures to your designer.
This ensures your freelancer doesn’t fall behind schedule because he was waiting on material from you.
Let your freelancer know at the beginning of your project if you want regular status updates and how you prefer them.
Some business owners just want an email once a week that covers the progress of the project.
Others prefer to meet for quick 15-minute Skype sessions to discuss what’s going on.
Status updates give both you and your freelancer a sense of momentum. They also keep you stay in touch so that if your freelancer does encounter a problem, they know how to contact you.
Tell the contractor you’ve hired what you want, but be willing to listen to their thoughts, too. After all, you hired this person for their expertise.
If they want to go in a different direction, ask why and pay attention to what they share. For example, your copywriter might tell you that your headline is good but it’s too long for a Facebook ad. She can then suggest an alternative headline that will be just as effective.
Don’t assume your freelancer knows how you like a task completed. This is something you can handle easily by offering documentation. For example, you have a certain way that you like your blog posts formatted.
Give the virtual assistant you hired a checklist so she can make sure she’s following your formatting every time she uploads a new post.
If your task is technical or complicated, create a screenshot video. This lets your freelancer watch over your shoulder so he or she knows exactly what you want done. A video gives them insight into your process and makes it easier for a freelancer to predict what you’ll like in the future.
This information along with this month’s tools will help you learn how to outsource successfully without frustration.
Our goal is to make things simpler for you… so you get quicker and better RESULTS from your marketing. With that in mind, let’s take a look at the tools.
You’ll get 4 fill in the blank templates to use as job listings when you are looking to outsource specific projects for your business.
You’ll get templates specific to each of the following type of projects:
Part of the struggle with outsourcing is not knowing who to choose to work with. This checklist will help you thoroughly evaluate the responses and applications you receive back from potential outsourcers to ensure you make the right choice for your business.
We’ve included a list of interview questions you can use as you begin talking to and assessing potenial contractors.
We have also included 4 fill in the blank Project Specification templates to use to ensure you don’t leave out the important details as you outsource your projects.
You’ll get specification templates that are specific to the following type of projects:
We want you to get the best work out of your contractor, so we’ve included a detailed quality check checklist that you can go through to ensure you are receiving quality service for your outsourced project.
It can be difficult to provide constructive feedback when outsourcing. We’ve made it easy for you by providing a fill in the blanks template you can use to address any questions or concerns you may be having with your projects. No more struggling to find the right words.
Finding the perfect person for the job can seem overwhelming at first, but we’ve provided a comprehensive list of websites for you that will help you in your outsourcing search.
As you can see, all of the templates included in the Outsourcing Templates bundle will give you the boost you need to get started outsourcing for your business so you can finally focus on the tasks that will grow your business.