You know how important customer service is, right?
Every business expert will tell you customer service is a key to retaining customers and making them loyal, lifelong fans.
It’s the total ‘Customer Experience’ that makes the real difference between a ho-hum business and one that ‘wows’ a customer.
Of course not! It’s just one part of the whole experience. (And definitely an important one)
What people forget is that your customer has a whole range of experiences along their journey with your business,
One bad experience can lose you a customer (or prospect) forever, but…
So, what exactly is involved in creating that overall, ‘ideal customer experience’ for your own business?
Well, there’s a lot of complicated-looking maps and training out there, including fancy software and expensive consultants who will help you.
However, I’ve put together an easier way that works for all sizes of businesses – especially small businesses and solo entrepreneurs.
Do any of these describe you?
Sounds a bit like everyone in business, doesn’t it?
If any of those descriptions sound vaguely like you, then my new course will put you on the right path.
In The Ideal Customer Experience, I’ll walk you through the whole process of creating a simple map of your customer’s experience.
Then you’ll identify where you need to improve and where the danger spots are.
Finally, you’ll put together a plan for implementing your ‘ideal customer experience’, putting you on that path to lifelong success.
By the end of this course, you'll be able to:
We’ve divided up the course into easy, bite-size sections so you won’t get overwhelmed.
And, you’ll have no reason to procrastinate!
You’ll also get graphics and tools to help you remember what you’ve learned and to put it all into action.
For each section, you'll get a Worksheet to take notes and complete the activities, along with a Summary Cheatsheet to keep by your side as you expand your copy writing activities.
Here are the topics we'll cover in each major section of the course:
Module 1: What is the ‘Customer Experience
We’ll start by discussing the meaning of the term ‘customer experience’, as defined by different experts. You’ll learn about the different stages that your customers go through in their journey with you. And we’ll also talk about a much simpler way to think about your customer’s experience, which will make it easier to map it.
Module 2: Map Your Current Customer Experience
In Module 2, you’ll jump right in by creating a big picture map of the touchpoints you currently have with your customer and the different types of experiences you now offer. This isn’t about creating a complex infographic that needs 10 professional graphic artists. Your map will work for even the most basic business.
Module 3: The Key Elements of an Ideal Customer Experience
In Module 3, you’ll explore a range of ways you can create an ideal customer experience. We’ll look at what some top companies do to make that ideal and reality. And, you’ll answer some essential questions that drive everything you’ll do moving forward.
Module 4: Map Your Business’s Ideal Customer Experience
Now it’s time to get down to business. In Module 4, you’ll describe exactly what type of experience you want your customers to have no matter where they are in their journey with you. And, of course, you’ll start identifying what you need to do to make it happen.
Module 5: Identify and Prevent Potential Breakdown Points
No matter how simple or complex your business, we all have some touchpoints with customers that are more sensitive than others. In Module 5, we’ll look at some common trouble spots where you can lose a customer. You’ll figure out where your potential breakdown points are, and then plan for how to prevent them.
Conclusion: Create Your Action Plan for Success
By this point, you’ve done some real hands-on work in mapping how you’ll create an ideal customer experience in your business. In the concluding module, you’ll spend some time reviewing what you learned and you’ll put together a checklist and action plan for moving forward to success.
By the end of the course, you'll be well on your way to creating:
...and a reputation for being the ‘best in class’ in not just your industry, but as a role model for all businesses!
Don’t waste another minute taking chances with a fuzzy picture of what you want your customers to experience.
Join us today and begin building a journey that brings your customers back to you every time.
Get Started Now