The Ideal Customer Experience

How To Make It A Reality Every Time

Want To Learn EXACTLY What You Need To Do To Create Lifelong, Loyal Customers?

 

You know how important customer service is, right?

Every business expert will tell you customer service is a key to retaining customers and making them loyal, lifelong fans.

Actually, customer service is NOT the key

It’s the total ‘Customer Experience’ that makes the real difference between a ho-hum business and one that ‘wows’ a customer.

Does that mean you can forget about customer service?

Of course not! It’s just one part of the whole experience. (And definitely an important one)

What people forget is that your customer has a whole range of experiences along their journey with your business,

...and each one of those experiences can make or break your relationship.

One bad experience can lose you a customer (or prospect) forever, but…

A really great experience can win over even the most determined by-stander.

So, what exactly is involved in creating that overall, ‘ideal customer experience’ for your own business?

Well, there’s a lot of complicated-looking maps and training out there, including fancy software and expensive consultants who will help you.

However, I’ve put together an easier way that works for all sizes of businesses – especially small businesses and solo entrepreneurs.

Introducing: The Ideal Customer Experience

Do any of these describe you?

  • You know your customers are happy with you, but you’d like to figure out how to make their experience even better
  • You’re not really sure where you’re doing a good job of making your customers happy and where you’re falling short
  • You have a sense of what’s working and what isn’t, but you need to get your thoughts organized and figure out a plan for improvement
  • You know you need to improve the experience your customers are getting, but you’re not sure where to start
  • You simply want to be the best you can be to win lifelong, loyal customers

Sounds a bit like everyone in business, doesn’t it?

Well, anyone who cares about their customers, that is!

If any of those descriptions sound vaguely like you, then my new course will put you on the right path.

In The Ideal Customer Experience, I’ll walk you through the whole process of creating a simple map of your customer’s experience.

Then you’ll identify where you need to improve and where the danger spots are.

Finally, you’ll put together a plan for implementing your ‘ideal customer experience’, putting you on that path to lifelong success.

By the end of this course, you'll be able to:

  • Define exactly what the customer experience means and why it's so critical to your business success.
  • Make a simple map of the customer experience that you currently offer your customers.
  • Analyze your map to identify weak areas that need improvement or areas where there are potential problems
  • Describe the elements that make an ideal experience for your own customers
  • Go through the map you created and at each point make improvements that will impact the experience as a whole
  • Walk away from the course with goals, specific tasks, and deadlines for getting the improvements done

We’ve divided up the course into easy, bite-size sections so you won’t get overwhelmed.

And, you’ll have no reason to procrastinate!

You’ll also get graphics and tools to help you remember what you’ve learned and to put it all into action.

For each section, you'll get a Worksheet to take notes and complete the activities, along with a Summary Cheatsheet to keep by your side as you expand your copy writing activities.

Want The Specifics?

Here are the topics we'll cover in each major section of the course:

Module 1: What is the ‘Customer Experience

We’ll start by discussing the meaning of the term ‘customer experience’, as defined by different experts. You’ll learn about the different stages that your customers go through in their journey with you. And we’ll also talk about a much simpler way to think about your customer’s experience, which will make it easier to map it.

Module 2: Map Your Current Customer Experience

In Module 2, you’ll jump right in by creating a big picture map of the touchpoints you currently have with your customer and the different types of experiences you now offer. This isn’t about creating a complex infographic that needs 10 professional graphic artists. Your map will work for even the most basic business.

Module 3: The Key Elements of an Ideal Customer Experience

In Module 3, you’ll explore a range of ways you can create an ideal customer experience. We’ll look at what some top companies do to make that ideal and reality. And, you’ll answer some essential questions that drive everything you’ll do moving forward.

Module 4: Map Your Business’s Ideal Customer Experience

Now it’s time to get down to business. In Module 4, you’ll describe exactly what type of experience you want your customers to have no matter where they are in their journey with you. And, of course, you’ll start identifying what you need to do to make it happen.

Module 5: Identify and Prevent Potential Breakdown Points

No matter how simple or complex your business, we all have some touchpoints with customers that are more sensitive than others. In Module 5, we’ll look at some common trouble spots where you can lose a customer. You’ll figure out where your potential breakdown points are, and then plan for how to prevent them.

Conclusion: Create Your Action Plan for Success

By this point, you’ve done some real hands-on work in mapping how you’ll create an ideal customer experience in your business. In the concluding module, you’ll spend some time reviewing what you learned and you’ll put together a checklist and action plan for moving forward to success.

By the end of the course, you'll be well on your way to creating:

  • An experience with your company that customers will want to tell all their friends about
  • A business that stands the test of time, because you’re always focused on your customer
  • A map that tells you exactly where you need to take action every day

...and a reputation for being the ‘best in class’ in not just your industry, but as a role model for all businesses!

Don’t waste another minute taking chances with a fuzzy picture of what you want your customers to experience.

Join us today and begin building a journey that brings your customers back to you every time.

Get Started Now

The Ideal Customer Experience
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MMBO

Giving YOU Business Insight, Wisdom, And Know-How!