Engaging Emails

  Engaging Emails

Dont Let CANSPAM Guidelines Derail Your Email Campaigns

In the United States, the Federal Trade Commission (FTC) implemented guidelines for promotional emails. If you don’t live in the US, but transact business there, you will still need to consider these guidelines. Many other countries have adopted similar (if not stricter) guidelines and laws. In short, you need to disclose certain information within the body of an email used for promotions.