If you have ever taken a course on a website like Udemy.com, you will receive coupon offers throughout the year. These coupon codes give you the ability to take $100+ courses for $10-$15. It keeps people interested by getting them to sign up for more courses. The coupons expire, so people need to take advantage before that happens. It is a strategy that seems to be working for them. They constantly send offers for coupons to their email list.
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