With a concrete goal in mind, it’s easier to plan for new traffic.
If your goal is to increase organic traffic, you may plan to publish more blog posts and make sure you’ve optimized your website. If your goal is to attract new leads, you’ll want to focus on creating opt-in offers that delight your subscribers and motivate them to take action.
But don’t just stick to text blog posts and stale short reports.
Mix up the types of content that you offer. Instead of doing a text-only blog post series, create videos, too. You can host your videos on YouTube and in the description, link back to your website.
You can also post images on social sites like Instagram and Pinterest. Then link to your website in the caption area. This can boost your social traffic and help even more people discover your amazing brand.
Another way to drive traffic to your site is to use search engine optimization (SEO).
When you follow the best SEO practices, search engines like Google and Bing are more likely to promote your website in their search results.
But don’t feel overwhelmed at the thought of making your website SEO friendly. You can do simple things to improve your search engine ranking. Some of these activities include making sure your website is mobile-friendly, personalizing your content, and optimizing your images and videos.
You’ll also want to create advertising content that drives users back to your website. For best results, you’ll need to use a mix of advertisements. Half of your advertising budget should go to ads that are purchased through search engines like Google or Bing.
The other half of your advertising money should go toward social ads. One of the advantages of social ads is that it makes it easy for you to retarget users.
For example, a visitor to your website browses your products but leaves before making a purchase. He logs into Facebook the next day and spots an advertisement for your product. Now that he’s had some time to consider the purchase, he clicks through and buys the item.
That’s why it’s important that you use social media advertising as part of your web traffic strategy.