Now that you understand how to get traffic to your website, it’s time to look at ways you can improve that traffic.
Start by studying your stats. Are you getting the most traffic from referrals or socials? This can be a sign that all of your time spent networking is resulting in traffic growth.
Pay attention to the types of traffic that drive visitor actions.
For example, you may notice that over half your referral traffic is signing up for your mailing list. You might see that your organic visitors are the ones who share your site on social media while paid traffic is more likely to buy your products.
Use this information about your traffic to grow your business.
If you’re looking to grow your mailing list from five thousand leads to ten thousand, then you’d want to focus on your referral traffic since a large percentage of your visitors become subscribers.