You log into your web analytics dashboard. You get excited because you see a surge of traffic. It is from several different sites. Finally, all your content marketing efforts are starting to pay off. Then you discover that your bounce rate is 100% and the average time spent is 0 seconds. This doesn’t seem right. How can all of these visitors not like the content and leave before even reading it? This is a classic sign of referrer spam and it can skew your metrics in a big way.
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