Most web analytics programs track hundreds of variables. To come up with a predefined list of metrics that are the same for all webmasters equally would be a daunting undertaking, if not impossible. What works for your website may not work for others. You may not get a lot of traffic to your website but the people that visit tend to buy from you. But there are a few metrics that most webmasters feel the need to track. They are also the metrics that tend to be common across most web analytic software packages.
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